Brand Identity Development
This template guides branding agencies through a structured process to create a comprehensive brand identity, from strategic positioning to final visual guidelines.
This reusable ProcessKit template contains 6 steps and 36 blocks. Adapt it to your team’s policies, responsibilities, and tools.
Template categories
What’s included
1. Discovery & Strategic Foundation
- Overview
- Client Brief Document Received
- Discovery Workshop Date
- Primary Research Method
- Competitive Analysis Report
- Brand Positioning Statement Draft
2. Conceptualization & Visual Exploration
- Overview
- Mood Board Creation Complete
- Initial Concept Directions Presented (Number)
- Logo Sketching & Ideation Files
- Proposed Color Palettes Overview
3. Design Development & Refinement
- Overview
- Selected Concept ID
- Logo Design Draft (Primary)
- Typography System Draft
- Revision Round Status
- Client Feedback Session Date
- Revision Notes Summary
4. Brand System Application & Expansion
- Overview
- Brand Mark Variations Finalized
- Mockup Applications Created (Number)
- Iconography Set Draft
- Brand Photography Style Guide Draft
- Final Client Review Meeting Date/Time
5. Brand Guidelines Documentation
- Overview
- Brand Guidelines Outline Approved
- Final Logo Files Exported
- Color Codes (CMYK, RGB, HEX, Pantone)
- Brand Voice & Messaging Section Draft
- Complete Brand Guidelines Document
6. Handoff & Launch Support
- Overview
- Final Asset Package Delivered
- Client Training Session (Optional)
- Launch Strategy Discussion Notes
- Post-Launch Support Period (Days)
- Client Satisfaction Survey Sent