Campaign Launch Checklist
Ensure flawless campaign delivery and maximize client success with this comprehensive pre-launch checklist, designed to catch every detail before going live.
This reusable ProcessKit template contains 7 steps and 40 blocks. Adapt it to your team’s policies, responsibilities, and tools.
Template categories
What’s included
Content Finalization & Approval
- Overview
- Campaign Copy Approved
- Visual Assets Approved
- Video Assets Approved (if applicable)
- Client Approval Confirmation
- Final Asset Links
Technical Setup & Tracking
- Overview
- Ad Platform Campaign Created
- Landing Page/Destination URL Tested
- Tracking Pixels/Tags Implemented & Verified
- UTM Parameters Applied
- Conversion Goals Configured
Audience & Targeting Confirmation
- Overview
- Target Audience Segments Confirmed
- Geographic Targeting Verified
- Demographic & Psychographic Targeting Verified
- Exclusion Lists Applied
- Targeting Platform Review Link
Budget & Schedule Review
- Overview
- Campaign Budget Confirmed
- Bidding Strategy Reviewed
- Launch Date Confirmed
- End Date Confirmed (if applicable)
- Daily Budget Allocation Verified
Quality Assurance & Testing
- Overview
- Ad Previews Reviewed
- Copy Grammar & Spelling Checked
- Call-to-Action Functionality Tested
- Mobile Responsiveness Verified
- A/B Test Variations Configured (if applicable)
Launch Authorization
- Overview
- Internal Team Lead Approval
- Client Final Approval
- Launch Readiness Confirmed
- Campaign Launch Time
Post-Launch Monitoring Plan
- Overview
- Initial Performance Check Schedule Set
- Alerts & Notifications Configured
- Reporting Dashboard Verified
- Responsible Team Member for Monitoring