Copywriting Project Workflow
A structured workflow guiding copywriters from initial client briefing through research, drafting, revisions, and final delivery for a successful content engagement.
This reusable ProcessKit template contains 7 steps and 43 blocks. Adapt it to your team’s policies, responsibilities, and tools.
Template categories
What’s included
Project Kick-off & Briefing
- Overview
- Client Name
- Project Manager
- Project Brief Document
- Target Audience Description
- Key Message/Call to Action
- Kick-off Meeting Scheduled
Research & Strategy Development
- Overview
- Competitor Analysis Completed
- Keywords Identified
- Audience Pain Points Researched
- Content Strategy Document
- Research Notes
Outline & First Draft Creation
- Overview
- Content Outline Approved
- Drafting Start Date
- Target Word Count
- First Draft Document
- Internal Deadline for Draft
Internal Review & Self-Editing
- Overview
- Proofread for Grammar & Spelling
- Check for Tone of Voice Consistency
- Review Against Original Brief
- Internal Feedback Notes
- Revised Draft for Client
Client Review & Feedback Collection
- Overview
- Draft Sent to Client
- Client Feedback Due Date
- Client Feedback Received
- Client Feedback Document
- Feedback Summary
Final Revisions & Client Approval
- Overview
- Client Revisions Incorporated
- Revised Copy for Approval
- Approval Request Sent
- Client Approval Status
- Final Approval Date
Delivery & Project Archiving
- Overview
- Final Copy Delivered
- Delivery Confirmation
- Final Copy File
- Project Files Archived
- Client Satisfaction Survey Sent