Media Outreach & Pitching
A structured workflow for PR agencies to effectively identify target media, craft compelling pitches, and secure valuable press coverage for their clients.
This reusable ProcessKit template contains 6 steps and 37 blocks. Adapt it to your team’s policies, responsibilities, and tools.
Template categories
What’s included
Define Campaign Objectives & Target Audience
- Overview
- Client Name
- Campaign Goal
- Target Audience Demographics
- Key Message Pillars
Develop Key Message & Assets
- Overview
- Story Angle/Hook
- Press Release Draft
- Key Spokesperson Identified
- High-Res Images/Logos
- Supporting Data/Stats Document
Research & Build Media List
- Overview
- Target Publication Categories
- Media Database Utilized
- Minimum Number of Contacts
- Media List Spreadsheet
- Research Completion Date
Craft & Personalize Pitch
- Overview
- Pitch Template Drafted
- Suggested Subject Lines
- Personalization Strategy
- Call to Action Defined
- Internal Review Completed
Execute Outreach & Follow-up
- Overview
- Initial Pitch Send Date
- Number of Pitches Sent
- Follow-up Schedule
- Follow-up Email Template
- Tracker Updated with Responses
- Media Interaction Log
Monitor Coverage & Report
- Overview
- Coverage Monitoring Tools
- First Coverage Detected Date
- Coverage Links Compiled
- Coverage Impact Analysis
- Final Report Drafted
- Client Presentation Scheduled