New Business Pitch & Proposal

Streamline your agency's sales process from inbound lead qualification to crafting winning pitches and achieving seamless client onboarding.

This reusable ProcessKit template contains 7 steps and 41 blocks. Adapt it to your team’s policies, responsibilities, and tools.

Template categories

What’s included

1. Lead Qualification & Initial Outreach

  • Overview
  • Lead Source
  • Qualification Score (1-10)
  • Initial Contact Date
  • Discovery Call Scheduled
  • Initial Communication Notes

2. Client Discovery & Needs Assessment

  • Overview
  • Discovery Call Notes
  • Client Goals & KPIs
  • Estimated Budget Range
  • Key Decision Makers Identified
  • Required Services Discussed

3. Strategic Concept Development

  • Overview
  • Internal Brief Completed
  • Brainstorm Session Date
  • Core Strategy Outline
  • Lead Strategist Assigned
  • Proposed Channels & Tactics

4. Pitch Deck & Proposal Drafting

  • Overview
  • Pitch Deck Draft
  • Proposal Document Draft
  • Internal Review & Approval
  • Pricing Model & Justification
  • Estimated Project Timeline

5. Client Presentation & Feedback Loop

  • Overview
  • Presentation Date & Time
  • Client Feedback Summary
  • Revision Required?
  • Follow-Up Actions Identified

6. Proposal Refinement & Negotiation

  • Overview
  • Revised Pitch Deck (if applicable)
  • Final Proposal Document
  • Negotiation Points & Outcomes
  • Final Offer Sent Date
  • Client Acceptance Status

7. Contracting & Handover

  • Overview
  • Contract Sent Date
  • Signed Contract Received
  • Account Manager Assigned
  • Client Onboarding Brief
  • Project Kick-off Meeting Scheduled

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