Press Release Workflow
Streamline your client press release process from initial briefing to distribution and impact monitoring, ensuring timely and approved announcements.
This reusable ProcessKit template contains 5 steps and 33 blocks. Adapt it to your team’s policies, responsibilities, and tools.
Template categories
What’s included
1. Initial Briefing & Research
- Overview
- Client Name
- Announcement Topic
- Key Message Points
- Client Briefing Document
- Target Audience
- Research Notes
2. Draft Creation
- Overview
- Drafting Complete
- Press Release Draft
- Word Count
- Key Spokesperson Identified
- Quote Drafted
3. Internal Review & Client Approval
- Overview
- Internal Reviewer Assigned
- Internal Review Complete
- Client Approval Status
- Client Feedback
- Approved Press Release
- Approval Date
4. Finalization & Distribution Planning
- Overview
- Final Revisions Applied
- Distribution List Compiled
- Embargo Date
- Distribution Channels
- Associated Assets Prepared
5. Distribution & Monitoring
- Overview
- Distribution Initiated
- Distribution Date/Time
- Newswire Confirmation
- Initial Media Pickup Report
- Coverage Tracking Link
- Follow-up Actions Planned