SEO Site Audit

Streamline your SEO agency's site audit process from discovery to client report, ensuring comprehensive analysis and clear, prioritized recommendations.

This reusable ProcessKit template contains 7 steps and 46 blocks. Adapt it to your team’s policies, responsibilities, and tools.

Template categories

What’s included

1. Project Kick-off & Discovery

  • Overview
  • Client Website URL
  • Primary Business Goals & Target Audience
  • Google Analytics Access Confirmed
  • Google Search Console Access Confirmed
  • Client Key Contact Email
  • Project Start Date

2. Technical SEO Scan

  • Overview
  • Run Site Crawler (e.g., Screaming Frog)
  • Crawl Report Uploaded
  • Robots.txt & XML Sitemap Reviewed
  • Core Web Vitals Performance Checked
  • HTTPS & Canonicalization Verified
  • Mobile-Friendliness Assessment

3. On-Page Content & Structure Review

  • Overview
  • Keyword Gap Analysis Performed
  • Content Duplication & Thin Content Check
  • Meta Titles & Descriptions Optimization Review
  • Internal Linking Structure Assessment
  • Header Tag (H1-H6) Optimization

4. Off-Page Backlink Analysis

  • Overview
  • Backlink Profile Report Generated
  • Toxic Backlinks Identified & Documented
  • Domain Rating (DR) / Domain Authority (DA) Score Recorded
  • Top 3 Referring Domains Listed
  • Link Building Opportunities Brainstormed

5. Competitor & SERP Analysis

  • Overview
  • Top 3 Organic Competitors Identified
  • Competitor Keyword Gap Analysis Report
  • SERP Feature Analysis for Target Keywords
  • Organic Traffic Estimates for Competitors Recorded
  • Content Gaps vs. Competitors Documented

6. Prioritize Findings & Action Plan

  • Overview
  • Critical Issues Identified (Count)
  • High-Priority Fixes Documented
  • Medium-Priority Recommendations Documented
  • Low-Priority Suggestions Documented
  • Estimated Implementation Timeline Drafted
  • Action Plan Drafted

7. Report Generation & Presentation

  • Overview
  • Audit Report Drafted
  • Executive Summary Written
  • Key Findings & Impact Highlighted
  • Recommendations & Next Steps Clearly Outlined
  • Client Presentation Deck Prepared
  • Report Delivery Date Scheduled

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